Did you realise that the conscious part of your brain only accounts for 10% of who we are whilst the subconscious accounts for 90%? Our subconscious mind is the seat of our emotions and exerts the greatest influence over us. How can we expect to make long-lasting, positive changes to our thoughts, beliefs, feelings and behaviours if we are only tackling our conscious mind? Hypnotherapy is so powerful because it allows us to access and open the receptors of our subconscious mind to positive therapeutic suggestion. By using techniques such as desensitisation, ego-strengthening, creative visualisation and cognitive reframing, a hypnotherapist can redirect the subconscious to break bad habits, dissolve limiting beliefs and transform destructive thoughts. Hypnotherapy allows you to free yourself from the negative subconscious and unlock your true authentic self.